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Type Rules: The Designer's Guide to Professional Typography

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From the Back Cover

A comprehensive introduction to typography, from principle to practice Type Rules!, Fourth Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this Fourth Edition has everything today's serious designer needs in order to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the typographic features and power of InDesign – with new coverage of the latest version. Bonus videos tied to the book offer examples of digital typography and type in motion. "I've purchased and read just about every book on typography written over the last twenty-five years. Ilene Strizver's Type Rules! is one of the best. It's a book that will prove its value time and again." —Allan Haley, Director of Words and Letters, Monotype Imaging "Type Rules! is a must-have book for students and professionals alike. I highly recommend it." —Prof. Ed Benguiat, world-renowned type designer and educator, School of Visual Arts This new Fourth Edition includes: Expanded coverage of type on the web, web fonts, and type in motion New chapters on typographic hierarchy and guidelines for mobile devices Access to bonus video content More type tips and embedded exercises than ever before In-depth coverage of the latest type trends, including OpenType, scaling logos, and interactive typography An expanded discussion of the history of typography and notable type designers, along with a glossary of key terms

About the Author

Ilene Strizver is the founder of The Type Studio in Westport, Connecticut. She writes and teaches extensively on typography. During her career, she has been creative and production director of U&lc magazine, as well as director of typeface development at International Typeface Corporation (ITC) in New York City, where she developed more than 300 text and display typefaces with respected type designers such as Sumner Stone, Erik Spiekermann, Jill Bell, Jim Parkinson, and the late Phill Grimshaw. In addition to penning the popular TypeTalk column for creativepro.com, Ilene is a featured contributor to the Fontology series for fonts.com.

Product details

Series: Type Rules: The Designer's Guide to Professional Typography

Paperback: 320 pages

Publisher: Wiley; 4 edition (November 4, 2013)

Language: English

ISBN-10: 1118454057

ISBN-13: 978-1118454053

Product Dimensions:

8.1 x 1 x 10.8 inches

Shipping Weight: 2.2 pounds (View shipping rates and policies)

Average Customer Review:

4.6 out of 5 stars

39 customer reviews

Amazon Best Sellers Rank:

#328,208 in Books (See Top 100 in Books)

I became a font nut 20+ years ago when I bought a Mac and fell in love with desktop publishing. As with everything, typefaces have all kinds of rules to the design, and reasons for these rules. I can't stress enough how well Ilene Strizver explains it all. I can't recap this book in this review, there's just too much info. BUT, if you go into it even just wanting to get the basics, I guarantee you will get overly-interested in the mechanics of typography (x height and descenders and kerning and leading and serifs and what to use when and best design practices, etc). For those folks who want to know the story behind type so their projects and crafts and other letter-based efforts start looking WAY above the stuff most people produce (and never try to know), this tome is more than enough. Wow, what an amazing amount of info... I'm going to go back through this a couple more time to ingest it all. To me, typefaces are great artwork. No more having documents look like they were done on a typewriter, ever!

Well designed, great examples, excellent lesson, great exercises. The reader MUST read the small print--some of the examples are what NOT to do, but to people who just gloss over the material, they may not catch the examples demonstrating design flaws, or note there are things not to do. Would love to see a version of this book tied to a a book on how to use Indesign so one would get a how to on both design and use of the tools.

Excellent book!

Purchased for a college Typography course. Rather dry course but the text book is educational and presents itself in an interesting way.

I'm so glad I purchased this book on amazon and not at my bookstore. I saved $40 and the book was practically new. I love the book and would ob paid more I'm just on the budget of a student right now.

Boring

Great book

Very good book to have in your own library.

Great book, very informative and a must have for every graphic designer starting out or veteran to just add to his/her book collection.

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