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Velocity: From the Front Line to the Bottom Line

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About the Author

Dale Pollak's career in the automotive industry has spanned more than two decades. As a dealer, consultant, entrepreneur, and speaker, Pollak has helped many successful automotive dealers in America make dramatic improvements in their pre-owned operations. Pollak's unique vision about how to improve used vehicle operations was shaped as much by his 13 years as a Chicagoland Cadillac dealer as it was by his visual impairment. Unaffected by the aesthetic qualities of his inventory, Pollak was able to analyze pre-owned vehicles solely from an investment-minded perspective. This viewpoint was the foundation for vAuto, Inc. the technology company he founded in 2005. vAuto provides dealerships with a better way to price, appraise and manage their pre-owned inventories. Prior to vAuto, Pollak helped build Digital Motorworks, Inc. from its inception to its successful acquisition in 2002. He holds a B.S. in Business Administration from Indiana University, a law degree from DePaul University's College of Law, and is a four-time winner of the American Jurisprudence Award.

Product details

Hardcover: 144 pages

Publisher: New Year Publishing (December 18, 2010)

Language: English

ISBN-10: 0976009579

ISBN-13: 978-0976009573

Product Dimensions:

6 x 0.8 x 8.8 inches

Shipping Weight: 15.2 ounces (View shipping rates and policies)

Average Customer Review:

4.8 out of 5 stars

33 customer reviews

Amazon Best Sellers Rank:

#864,919 in Books (See Top 100 in Books)

Dale Pollak explains in simple terms how technology has changed the way dealers operate their used car business which is the backbone of any dealership. I've held every sales management position there is over 36 years and can say without question this is the most significant book about auto retailing you will ever read. Accept the premise and you will succeed, reject it and you are destined to fail.

This book takes a far different approach to the used vehicle business than I expected. Dale analyzes the U/C department with the same approach a skilled stocks and commodities broker would use, data and "return on investment" principles. Not only is it refreshing to find material on the retail automobile business, but Dale's innate intelligence and experience in the trenches really shines through with each and every page of this thought provoking book.Moreover, if I was a store owner or GM, this book of Dales' would be required reading for all department managers, not just the U/C manager-he intertwines the book into all facets of the retail dealership. I've already recommended this book to some of my dealer friends only to find out they have read it and are applying the principles, successfully, in their daily business regimen.Kudos to you Dale and I look forward to your next book.Stephen Conley

Analysis based on prevailing trends. Offers solutions to challenges facing Information Age vendors. Solid ground in shifting sands of car sales.

Would like a few more real world examples although the research and experience comes through in many useful examples. Great book, quick and interesting read.

given as a gift and they loved it

Puts a model forward to create a higher focus and visibility on used vehicle inventory, based on data and Internet information. Technology has evolved from the publish date, but the direction stands.

Dale Pollak has amazing foresight into the future of the automotive industry. I would highly recommend reading this book if you are in the automobile business.

It goes a little slow with lots of personal experience stories but I guess you have to have something to break up the technical stuff

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